The concept of HubH2O was born out of extensive experience dealing with environmental and regulatory challenges in the energy industry and understanding the need to create efficiencies in cost and resource management. Our goal is to use technology to be the leading provider of water-related solutions including data, compliance, and marketing in the energy sector.

HubH2O understands that the industry has shifted. Water demand is increasing, supply is restricted, and it is getting harder to maintain regulatory compliance. Companies need to know they will have the water they need, when they need it, or risk a costly project delay or cancellation. HubH2O’s dynamic software platform simplifies the complexity of tracking and planning, and provides the information your company needs to make data-driven decisions to reduce costs.

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Our Team

Adam Martinson, MBA, MEDes


Adam is a serial entrepreneur, and this is his third company in the energy/environment industry. With over 10 years’ experience in the sector, he most recently held the position of President and Co-Founder of Enterra Technologies, an environmental big data solution for the energy industry. He has also built a successful consulting company, AJM Environmental Inc., that provides environmental assessment, monitoring and regulatory guidance for energy companies. Adam holds a Master’s degree in Environmental Science and an MBA in Entrepreneurship and Innovation, both from the University of Calgary. He also holds a Bachelor’s of Science with Honours from the University of Nevada-Las Vegas.

Jonathan Cates


A recent graduate from Mount Royal University with a Bachelor’s degree in Computer Information Systems. Jonathan’s eagerness to show the results of his education this project and is ready to further his learning and experience through HubH2O.

Brandon G


Brandon is a well rounded developer with experience in a number of languages and systems, with a focus on databases. He has been building software since he was a teenager and has a B.Sc in computer science from Vancouver Island University.

He thinks dogs are pretty great.

David Kafato

Programmer Analyst/ IOT Specialist

Dave has over 20 year’s experience in the IT space and is responsible for our IOT implementations. Coming directly from a mid-sized oil and gas firm with over 10 years of direct water management experience.

Aside from these implementations Dave has also been assisting with development of the HubH2O Administrator Web Portal.

Niels Versfeld

Special Advisor

Niels is a commercially focused manager with extensive experience in businesses at the confluence between energy and the environment. Currently CEO of Simmons Edeco, Niels is accountable for the overall leadership, strategy and performance of the internationally focused energy services firm. Niels has 14 years experience in the energy sector, 10 of which have been dedicated to the growth of service focused businesses. Prior Simmons Edeco, Niels was responsible for Gibson Energy’s Canadian environmental services division and prior to that as Chief Operating Officer for Palko Environmental. Niels initially began his career in environmental consulting, followed by facility and regulatory development at CCS Corporation. Niels holds an Honours B.Sc. in Environmental Science; an MBA focused on Energy Management from the University of Calgary, and is a certified Environmental Professional.

Enabling efficiency, cost reductions, and environmental performance in water use